So expect the PR machine to be turned up to full throttle in the next day or so. It took until 2004 when international athlete Huw Lobb finally ended the horses’ winning streak. For 25 years, they put up 1,000 quid a time for an event in mid-Wales called the Man v Horse Marathon (except it is 22 miles, so wasn’t actually a marathon), the cash serving as a sort of accumulator for the first runner to actually beat the nag.
William Hill has a habit of squeezing as much publicity out of quirky non-sporting sports events as possible. If Spike Milligan was walking backwards to Christmas, the entrants for Sunday’s London Backward Run are doing it for…? Who knows: maybe a 30sec sound byte with Mark Bright on BBC London?Ī major bookmaker has got involved, Bill Hill dipping into their marketing budget for a few quid to pay for some of the staging costs. PossiblyĪs anyone who has endured an episode of the Jeremy Kyle Show or Britain’s Got Talent, the capacity for our fellow citizens to abandon any vestige of dignity that they might have in return for a brief experience of fame, however fleeting, knows no limits.Īnd so we come to this weekend’s freak show, a backwards running race, to be staged in Crystal Palace Park on Sunday morning. The heavily disguised Editor of Inside Croydon is on the right, in the white vest. their heads? Entrants in a backwards running race get into their, err, stride.
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